VIIDA places great importance on material excellence and design practicality. With the 3 elements of Simplicity, Safety, & Stylish Quality, we aim to add comfort and beauty to your lifestyle.

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The first baby feeding sets made from 304 Antibacterial Stainless Steel, which is 99% bacteria-resistant, allows your baby to safely enjoy delicious meals that you've prepared with a peace of mind.

A full range of Medical Platinum-Grade Silicone - lets kids adventurously explore the world of food - tasting only the rich and luxurious flavors of food, making mealtimes fun and joyful.

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Chubby evolves from baby-feeding to taking care of Adult needs at mealtimes. With carefully selected quality material, we create functional products that is both practical and stylish for adults.

Specially selected Japanese J420 Stainless Steel is literally harder than most types of other steel. Glow is one of our Star products, with its versatility to be either scissors, or detached to become small knives, making cutting foods easier and safer. The perfect tool for on-the-go feeding or for everyday kitchen needs.

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We use environmentally-friendly materials to develop stylish, designer-class products. We encourage everyone to join in our effort in saving our Earth, through saying "no" to disposable cutlery and using eco-friendly utensils.